Colorado Springs, Colo. (July 23, 2013) – USA Cycling, the national governing body for all disciplines of competitive cycling in the United States, has announced a deal with nutrition bar supplier Bonk Breaker® to become an official sponsor as well as the official energy, protein and nutritional bar of USA Cycling and the USA Cycling Team.
"I have seen firsthand the incredibly positive impact that USA Cycling has had on the growth of the sport throughout the United States," stated Bonk Breaker® Chairman and Co-CEO Chris Frank. "USA Cycling's leadership is committed to providing cycling competitors and enthusiasts alike with terrific membership benefits, not the least of which is access to outstanding, real food nutrition like Bonk Breaker® nutrition bars. We both share the philosophy that athletes at all levels can attain incredible heights through hard work and great nutrition, and we look forward to a successful partnership for many years to come."
As part of the sponsorship, Bonk Breaker® will provide product and activation at key USA Cycling events, fuel for USA Cycling teams and development camps, nutrition content and training information, and exclusive member affinity benefits.
"We are excited to have Bonk Breaker® on board as a sponsor of the USA Cycling Team," said USA Cycling President & CEO Steve Johnson. "The Bonk Breaker® line of nutritional products fits extremely well with our role in developing cycling and helping people achieve their athletic goals, from the grass roots level of the sport to the elite racers."
Bonk Breaker® lists numerous cyclists and cycling teams among the Team Bonk Breaker® ambassadors, including three members of the silver-medal winning women's team pursuit at the 2012 Olympic Games -- Sarah Hammer, Dotsie Bausch and Jennie Reed.
"Given our athletic backgrounds and the passion for cycling that Chris and I both share, we view our partnership with USA Cycling as a perfect extension of our roots in endurance sports and of our future growth as a company," stated Bonk Breaker® Founder and Co-CEO Jason Winn.
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